Converse ‘Rated One Star’ celebrates the rebels and the outcasts, the influencers who don’t toe the line. Working together with rapper Yung Lean, we created a retail campaign that showed the Converse One Star in its natural, unfiltered element. The juxtaposition of bold colours and rough textures createsinterest and defines the One Star from its competition.
Controlling the entire process from original content through to production gave us control over the end product and allowed us to create something we were all proud of.
Client: Converse/JD SportsAgency: Rosie Lee